| 
 Contact:
Email: vmittal@rice.edu
Office
250 McNair Hall
Mailstop: 531
Phone: 713-348-6234 |
Teaching Areas:
Marketing Research, Marketing Strategy Affiliations:
J. Hugh Liedtke Professor of Management and Marketing
Jesse H. Jones Graduate School of Management, Rice University
| Thomas Marshall Professor of Marketing
Joseph M. Katz Graduate School of Business, University of Pittsburgh
| Professor of Marketing
Joseph M. Katz Graduate School of Business, University of Pittsburgh
| Associate Professor of Marketing
Joseph M. Katz Graduate School of Business, University of Pittsburgh
| Assistant Professor of Marketing
Joseph M. Katz Graduate School of Business, University of Pittsburgh
| Visiting Assistant Professor of Marketing
Kellogg Graduate School of Management, Northwestern University
| Associate Professor of Psychiatry
School of Medicine, University of Pittsburgh
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Grants:
Worker turnover in healthcare Heinz Endowments
| Worker turnover in healthcare Department of Labor, PA
| Retention and development of long-term care workforce Heinz Endowments
| Workforce retention and competitiveness Department of Labor, PA
| Corporate governance, corporate social responsibility and financial performance David Berg Center for Ethics and Leadership
| Customer reactions to divestment Marketing Science Institute
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| Education:
| B.B.A. (1991) University of Michigan | | Ph.D. (1997) Temple University |
Bio Statement:
Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Management. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor's in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.
Dr. Mittal’s publications appear in leading marketing journals like the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. His research related to healthcare appears in journals such as The Gerontologist, Advances in Skin and Wound Care, Journal of the American Medical Director’s Association, and Journal of Health Care Quality. His research has been funded by the NIH, AHRQ, Heinz Endowments, Department of Education, Pennsylvania Department of Labor, and Marketing Science Institute. He currently serves on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Retailing.
In 2006 Professor Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. In 2001 his research was recognized with the FedEx Excellence in Service Research award at the Journal of Service Research. At Katz, he won the excellence in teaching award at the Katz Graduate School three years running, and was voted the best professor by the executives in the 2003- IEMBA program in Brazil.
Publications:
Journal Articles
| Vikas Mittal, Jules Rosen and Carrie Leana. 2010. "A dual-driver model of turnover and retention in the direct care workforce." The Gerontologist, Conditionally accepted.
| Karen P. Winterich, Vikas Mittal and William T. Ross. 2009. "Donations to ingroups and outgroups: The role of gender and moral identity." Journal of Consumer Research, Forthcoming.
| Jennifer Shang, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal and Lawrence H. Brown. 2009. "Distribution network redesign for marketing competitiveness." Journal of Marketing, 73(2), 146-163.
| Michael Tsiros, William T. Ross and Vikas Mittal. 2009. "How commitment influences the termination of B2B exchange relationships." Journal of Service Research, 11 (3), February, 263-276.
| Rahul Govind, Rabikar Chaterjee and Vikas Mittal. 2008. "Timely access to healthcare: Customer-focused resource allocation in a hospital network." International Journal of Research in Marketing, 25, 294-300.
| Howard B. Degenholtz, Jules Rosen, Nicholas Castle, Vikas Mittal and Darren Liu. 2008. "The association between changes in health status and nursing home resident quality of life." The Gerontologist, 48 (5), October, 584-592.
| Xin He, J. Jeffrey Inman and Vikas Mittal. 2008. "Gender jeopardy in financial risk taking." Journal of Marketing Research, 45 (4), August, 414-424.
| Vikas Mittal, Lawrence Feick and Feisal Murshed. 2008. "Publish and prosper: The financial impact of publishing by Marketing faculty." Marketing Science, 27(3), May-June, 430-442.
| Vikas Mittal, John W. Huppertz and Adwait Khare. 2008. "Customer complaining: The role of tie strength and information control." Journal of Retailing, 84(2), June, 195-204.
| Vikas Mittal, Matthew Sarkees and Feisal Murshed. 2008. "The right way to manage unprofitable customers." Harvard Business Review, Boston 86(4), April, 94-102.
| Vikas Mittal, Jules Rosen, Rahul Govind, Howard Degenholtz, Sunil Shingala, Shelley Hulland, Yong Joo Rhee, Kari B. Kastango, Benoit H. Mulsant, Nick Castle, Fred H. Rubin and David Nace. 2007. "Perception gap in quality-of-life ratings: An empirical investigation of nursing home residents and caregivers." The Gerontologist, 47(2), April, 159-168.
| Yinlong Zhang and Vikas Mittal. 2007. "The attractiveness of enriched and impoverished options." Personality and Social Psychology Bulletin, 33(4), April, 588-598.
| Xin He and Vikas Mittal. 2007. "Understanding escalation of commitment: The moderating role of decision risk." Organizational Behavior and Human Decision Processes, 103, July, 225-237.
| Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani and Rajan Varadarajan. 2006. "CRM implementation: Effectiveness Issues and Insights." Journal of Service Research, 9(2), November, 184-194.
| Vikas Mittal and Matthew Sarkees. 2006. "Customer divestment." Journal of Relationship Marketing, 5 (2/3), 71-85.
| Jules Rosen, Vikas Mittal, Howard Degenholtz, Nick Castle, Benoit Mulsant, Yong Joo Rhee, Shelley Hulland, David Nace and Fred Rubin. 2006. "Organizational change to reduce pressure ulcers in a nursing home." Journal of American Medical Director's Association, 7(3), March, 141-146.
| Jules Rosen, Vikas Mittal, Howard Degenholtz, Nick Castle, Benoit H. Mulsant, David Nace and Fred H. Rubin. 2006. "Pressure ulcer prevention in black and white nursing home residents: A QI initiative of enhanced ability, incentives and management feedback." Advances in Skin and Wound Care, 19 (5), 262-269.
| Neil M. Morgan, Eugene W. Anderson and Vikas Mittal. 2005. "Understanding firms' customer satisfaction information usage." Journal of Marketing, 69(3), July, 131-151.
| Vikas Mittal, Eugene W. Anderson, Akin Sayrak and Pandu Tadikamalla. 2005. "Dual emphasis and the long-term financial impact of customer satisfaction." Marketing Science, 24(4), Fall, 544-555.
| Yinlong Zhang and Vikas Mittal. 2005. "Effects of procedural and outcome accountability." Journal of Consumer Research, 32(2), December, 465-472.
| Nitika Garg, J. Jeffery Inman and Vikas Mittal. 2005. "Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice." Journal of Consumer Research, 32(1), June, 154-159.
| Vikas Mittal, Wagner Kamakura and Rahul Govind. 2004. "Geographic patterns in customer service and satisfaction: An empirical investigation." Journal of Marketing, 68, July, 48-62.
| Jules Rosen, B. Mulsant, M. Bruce, V. Mittal and D. Fox. 2004. "Actors' portrayals of depression to test interrater reliability in clinical trials." The American Journal of Psychiatry, 161(10), October, 476-483.
| Michael Tsiros, Vikas Mittal and William T. Ross. 2004. "The role of attributions in customer satisfaction: A re-examination." Journal of Consumer Research, 31(2), September, 476-483.
| Vikas Mittal, William T. Ross and Michael Tsiros. 2002. "The role of issue valence and issue capability in determining effort investment." Journal of Marketing Research, 39, November, 455-468.
| W. Kamakura, V. Mittal, F. Rosa and J. Mazzon. 2002. "Assessing the service profit chain." Marketing Science, 21 (3), Summer, 294-317.
| T. Ambler, C.B. Bhattacharya, J. Edell, K.L. Keller and V. Mittal. 2002. "Relating the brand and customer perspectives of the marketing asset." Journal of Service Research, 5 (1), August, 13-25.
| V. Mittal, J. Katrichis and P. Kumar. 2001. "Attribute performance and customer satisfaction over time: Evidence from two field studies." Journal of Services Marketing, 15 (5) 343-354.
| V. Mittal and M.S. Sawhney. 2001. "Learning and using electronic information products and services: A field study." Journal of Interactive Marketing, 15 (1), 2-12.
| V. Mittal and W. Kamakura. 2001. "Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics." Journal of Marketing Research, 38, February, 131-142.
| E.W. Anderson and V. Mittal. 2000. "Strengthening the satisfaction-profit chain." Journal of Service Research, 3 (2), November, 107-120.
| M. Tsiros and V. Mittal. 2000. "Regret: A model of its antecedents and consequences in consumer decision making." Journal of Consumer Research, 26 (4), March, 401-417.
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Recognition and Relationships:
Houston AMA Chapter Member Board of Directors.
| Sheth Doctoral Consortium Fellow, University of Missouri, 11/1/2008
| Faculty Affiliate - Center for Health and Care Work, University of Pittsburgh, PA, 11/1/2008
| Sheth Doctoral Consortium Fellow, University of Maryland, 6/1/2006
| Katz Excellence in Teaching Award - 2004, 2003, 2002, University of Pittsburgh, 6/1/2004
| Best Professor, Executive MBA Program - Brazil, 6/1/2003
| Journal of Marketing Reviewer Award, Journal of Marketing, 6/1/2004
| William O'Dell Award, Journal of Marketing Research, 6/1/2006
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